hello! I’m luca

Crafting digital experiences

with users at the heart

Want to know more? Have a look at some of the projects I worked on, read more about me, or get in touch!

expertise

User Research

Understanding the user is at the core of every successful design.
My expertise in user research enables me to:
  • Conduct in-depth user interviews and surveys, unravelling the nuances of their needs and pain points.
  • Develop detailed personas that guide design decisions, ensuring the solutions are tailored to end-users.
  • Analyze analytics and heatmaps to understand user behaviour and identify areas of improvement.

Design

With a keen eye for aesthetics and functionality, my design skills encompass:
  • Creating intuitive wireframes that map out the user journey ensures seamless interaction.
  • Developing high-fidelity prototypes that bring the design vision to life, making sure they are aligned with both user needs and business goals.
  • Crafting cohesive UI design focusing on typography, colour theory, and layout to create visually stunning and efficient interfaces.

Validation & Testing

A design's real value is determined by its efficacy in the real world.
My approach to validation and testing includes the following:
  • Organising comprehensive usability tests to gauge the design's practicality and intuitiveness.
  • Employing A/B testing to determine the most effective design variations, ensuring optimal user engagement.
  • Gathering and analysing user feedback post-launch for continuous improvement and refinement.

Tools

Staying updated with the latest tools is essential in this rapidly evolving field. I'm proficient in: Figma, Adobe XD, Axure RP, Adobe Creative Cloud, Optimal Workshop.
Latest Projects
From initial research to final design validation, these projects encapsulate the passion, dedication, and skill I bring to every endeavour. Welcome to the canvas of my professional journey.

liontrust

Lionhub

glory global

Website Redesign

emporix

Developer Portal

emporix

Commerce Management Platform

Who Am I?
Hello! I'm Luca, a London-based UX designer with a graphic design and filmmaking background.

This diverse background has enriched me with a unique perspective. I approach UX with a holistic view, aiming to create experiences that aren't just user-friendly but also tell compelling stories.
At the crossroads of aesthetics and functionality lies a design that truly resonates with its audience.

My journey began in 2007, evolving from print design to the immersive world of digital UX.

It's not just about creating interfaces; it's about crafting experiences, telling stories, and making meaningful connections.

And that's what I bring to the table.
Want to know more? Download my CV or write me an email